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Sunday, 3 November 2013

Illustrator Kristjana S Williams for Triumph

International lingerie brand Triumph have teamed up with Icelandic illustrator Kristjana S Williams for its latest ad campaign. The brand, who's previous ads feature Louise Redknapp, have taken a very different turn with this new ad campaign, which could perhaps suggest Triumph are trying to get themselves noticed again. 
The adverts are quite graphicy and cartoony with a black and white photograph in the centre. The imagery seems to reflect what the brands about and its heritage, theres illustrations of reels of thread and tape measures. 
To give them credit the new ad is fresh and taking a new direction for them, however I'm not overly keen on it if Im honest, the illustration makes the image busy and somewhat hard to see the focal point of the advert. What do you guys think? Will this ad bring a new customer to Triumph? 

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