Monday, 25 November 2013
Who Says Fashion Doesn't Care?
Mac cosmetics have been helping for years, their limited edition Viva Glam lipsticks have been a huge success with campaigns fronted by the likes of Nicki Minaj and Ricky Marting with all profits going to charities helping HIV/AIDS sufferers. With the fashion industry being quite dominated by homosexual males, HIV is a big issue among most.
Again helping AIDS, Swedish retailer H&M are in their fifth year of collaboration with Fashion Against Aids, with 25% of profits going towards AIDs awareness organisations.