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Monday, 25 November 2013

Who Says Fashion Doesn't Care?

Many people think of the fashion industry as a bunch of snobs deciding whats cool and whats not but now and again fashion likes to show its generous caring side. In the midst of the dreadful typhoon that hit the Philippines the Beckhams did their bit for charity buy putting loads of their designer clothes for sale with all proceeds going toward those in the Philippines.
Mac cosmetics have been helping for years, their limited edition Viva Glam lipsticks have been a huge success with campaigns fronted by the likes of Nicki Minaj and Ricky Marting with all profits going to charities helping HIV/AIDS sufferers. With the fashion industry being quite dominated by homosexual males, HIV is a big issue among most.
Also focusing on HIV is Maison Martin Margiela, who started a line of printed t-shirts with French charity 'Aides' available from LN-CC. Its €75 a pop but its all in the name of charity eh.
Again helping AIDS, Swedish retailer H&M are in their fifth year of collaboration with Fashion Against Aids, with 25% of profits going towards AIDs awareness organisations.
Its not just AIDs however, over the years we've seen Jeans for Genes, Pink Ribbon and most recently Alexander Wang collaborated with Samsung and Art Start, a charity that aims to nurture the creative talents of at-risk kids. Wang and some of his creative pals used the Samsung Galaxy to create doodles that Wang then printed on to a lambskin backpack. Its not cheap at $550 a bag but from a designer such as Alexander Wang you can't expect it for much less and hey its for a good cause!

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