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Wednesday, 27 November 2013

Karl Lagerfeld Comes to London

Karl Lagerfeld will open a flagship store on London's Regent Street for his self titled label Karl Lagerfeld in March 2014, it has been announced.
The store will be his largest in Europe to date, spanning an impressive 2,700 square feet and will sell both and mens and womens ready to wear and accessories. Karl Lagerfeld's CEO has said that opening in Regent Street is an excellent opportunity as its the perfect position for this important market. 
The store is set to incorporate impressive technology heavily, from the dressing rooms which will apparently contain photo booths with instagram like filters to a digital guestbook for customers to leave special comments for the designer. Its been said that luxury consumers are all about the experience and not the products now, it looks like Karl got the message.  Keep your eyes peeled for more info!

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