All Walks Beyond the Catwalk is an initiative created by Caryn Franklin that challenges the industry and the idea of 'perfect' that it has inscribed on our brains. Today Caryn came and spoke to us (fashion promotion) to give us more information on All Walks and to help us all think a little more about the pressing subject.
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Its also the imagery that can affect our future generations, images that are overtly sexual or imply drug use can be found on the new stands daily.
It has been proven that women are more likely to buy a product if its advertised on a life size model, the average dress size in the UK is a 16, so how can we constantly advertise to consumers on size 0 models? For example, the recent M&S campaign featuring stars such as Tracey Emin and Helen Mirren has been a hit and the dress worn by Helen Mirren sold out almost immediately, proving the point that if the target consumer sees the product on someone more like themselves it really does sell better.
It really struck a chord with me, when Caryn mentioned about air brushing in beauty products, how they make you feel guilty if the product doesn't have the same affect on you as it does on the model in the advert and I really related, plenty of times I've tried mascaras and creams that haven't made a bit of difference and assumed it was my eyelashes or skin that was the problem.
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|Miley Cyrus by Terry Richardson|