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Thursday, 14 November 2013

Its Beginning to Look a Lot Like Christmas

You'd hardly believe it (its still November!) but it's that time of year again. Yep, itssss Chriiiistmaaaaas (as Noddy would say). Since moving away for uni Christmas has become about going home seeing my family, central heating and proper food as opposed to gifts gifts gifts, for the likes of John Lewis and Marks and Spencers Christmas means money money money.
Maybe its just me, but every year it seems to start earlier its always the question who's going to have the biggest ad? Who's going to show them first? Christmas ads seem to of become a huge part of the festive season and take up the majority of the , extremely frequent, X Factor adverts every saturday on the lead up to Christmas. 
This years offerings are all quite strong but the hype surrounding John Lewis' christmas ads often overshadows everyone else and this year they've pulled out all the stops.
You've probably seen it but if you haven't heres the video. The advert features a hare and his best friend a bear, the bear misses Christmas much to the dismay of the hare so he buys his good friend an alarm clock for Christmas so he doesn't miss it. Its beautifully animated, the characters look fresh out of a Disney film (before they went all crappy and CGI) and it definitely tugs at the heart strings, mostly because of the delicate theme tune; a cover of Keanes Somewhere Only We Know by Lily Allen which will no doubt be a hit in the UK charts. It does beg the question though of what it is to do with John Lewis? Who knows but its certainly got the publicity it wanted.
Marks and Spencers haven't been doing too well recently so they must of been anxious about drawing in customers with their Christmas ad. The ad features a host of stars from David Gandy (we all love a bit of the Gandy) to Helena Bonham Carter. It has a fairytale feel starting with Rosie Huntington Whitely (swoon) as Alice falling in to wonderland and losing her clothes as she does it. It references movies such as Wizard of Oz and Aladdin. Its sweet and dainty and gives Marks and Spencer a young feel. Unfortunately it didn't compel me to visit M&S, it did however make me feel the need to starve myself till I look like Rosie in my underwear, nice one M&S no trimmings for me.
These ads are big deals to the high street, gaining publicity and consumers around this time of year is fundamental as currently the high street has the smallest customer share, do you think these ads will do the job? What do you think of them or have you seen any better ones? Let me know, I'd love to check them out as I am a such a Christmas whore its insane! 

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