The campaign shot by Mert and Marcus features Gaga looking unnervingly like Donatella herself, in a tight lilac Versace dress with poker straight platinum blonde hair. The campaign says Lady Gaga for Versace which assumes she's had more to do with the campaign than just featuring in it.
When speaking of the collaboration Donatella said "I am honoured that my friend Lady Gaga is the face of our new Versace campaign, I wanted to capture her true beauty and spirit in images that are elegant and alluring. She is like family to me, the embodiment of the Versace DNA."
Lady Gaga's recent album 'Artpop' even features a track named after Donatella, which Gaga described as a love letter to the designer, cute.