Illustrator Kristjana S Williams for Triumph

International lingerie brand Triumph have teamed up with Icelandic illustrator Kristjana S Williams for its latest ad campaign. The brand, who's previous ads feature Louise Redknapp, have taken a very different turn with this new ad campaign, which could perhaps suggest Triumph are trying to get themselves noticed again. 

The adverts are quite graphicy and cartoony with a black and white photograph in the centre. The imagery seems to reflect what the brands about and its heritage, theres illustrations of reels of thread and tape measures. 
To give them credit the new ad is fresh and taking a new direction for them, however I'm not overly keen on it if Im honest, the illustration makes the image busy and somewhat hard to see the focal point of the advert. What do you guys think? Will this ad bring a new customer to Triumph? 

THE SEVEN P'S OF PROMOTION

Our second project to complete over easter I felt a little more comfortable with. We had to create a 12 page zine illustrating the 7 P's of Promotion (those unfamiliar with marketing/promotion might wonder what the hell I'm babbling on about but look at the magazine and you'll see!)

We had to follow the style of an illustrator so I went for Hanna Muller as her illustrations are so perfect and delicate I love them! Mine do not do her justice at all but I gave it a go, check out her work if you aren't familiar!