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Saturday, 25 May 2013


There is no doubt that over the past decade street style has greatly increased in popularlity and become a major influence in the industry. You can't scroll through a blog or magazine without seeing street style infleunces, its like reality tv for fashion, but much better. Although first popularised by Bill Cunningham decades ago, street style still remains thanks to the likes of The Sartorialist, Garance Doré, Carolines Mode and Tommy Ton. However what started as a cool and niche art form, has quickly become a mass produced commonality. It is now used by fashion magazines for its style, staging everyday people in fashionable clothes from their advertisers, not what they just wear on the street, which is what it is supposed to be. Moreover, the style has been manipulated for advertising campaigns.
So is it the era of street style coming to an end? It is a trend, and we all know that trends have expiry dates, particularly when they start to gain mass popularity and reach the 'mainstream'.
Both Chloé and Parisian label Mo & Co. have played the street style card recently in ad campaigns and lookbooks. Do you think street style is dying? If so, then whats next?  
Carolines Mode (
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Garance Doré (
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The Sartorialist (
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Tommy Ton (
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Mo & Co A/W 2011
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Chloé Resort 2012

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