There’s a new brand making its debut on online department store Matches. New York based label Honor is now available online. The brand was founded in New York in 2010; their garments include elegant eveningwear, using intricate embroidery and luxurious fabrics to create a sense of sophistication.The brand has been compared to high fashion brand Miu Miu, but said to be more affordable. That last statement is questionable when looking at some of the prices on Matches. A blouse starts at £500 plus and dresses are around £1,400 so its fair to say it’s a premium brand. Moreover the garments don’t seem to me that they would be worth the price tag, for that price id expect a well-made quality garment. What do you guys think of Honor? Will they stop at Matches or will they take over more of the UK in the future?