How To Spot A Fashion Week Faker

Many moons ago, fashion week was an event hosted simply to showcase fashion and the talent of some of the worlds finest designers, it has now become a spectacle, a circus of sorts, for the people not the clothes themselves.  For one week, Somerset House becomes the stomping ground for nobodies pretending to be somebodies. How do you spot these fakers you ask? It’s easy just look out for these four tell tale signs.

Extensive Loitering

These people live in hope that they’ll be “discovered” or land themselves a place on a high-flying street style blog, ambitious huh. They’re nowhere near important enough to be invited to any shows, so the likelihood is they will spend their entire day/week stumbling around the infamous cobbles, so if you spot a couple of faces you recognize but can’t put your finger on where you know them from its probably because you don’t, you just saw them doing the same thing 2 days prior.

'Comical' Fashion Tees

The rise of the ‘ironic’ fashion tee has, believe it or not, had one advantage; it makes these nobodies stand out like crazy. “Too bad I can’t afford a real Celine tee, instead I’ll wear this comical ‘Feline’ tee to make people think I’m hip and don’t give a fuck”. See also; ‘Comme Des Fuckdown’ and ‘Aint Laurent Without Yves’ or perhaps most tragic ‘Ballinciaga’, totes hilar babe.

An Outfit Consisting Of Every Garment They Own

A sure fire way to get spotted at fashion week? Wear anything and everything in your wardrobe.  People go out of their way to dress as outlandishly as humanely possible, which causes a few raised eyebrows, a few “oh so chic” ’s but ultimately begs the question, do you seriously dress like this on a daily basis? Like you’ve rolled in superglue and ran through Susie Bubbles (and the entire neighborhoods for that matter) wardrobe? Well, each to their own I guess.

Non-stop Mentioning of Their Blog
Lastly, they’ll be swaning around in ridiculously dark sunglasses thinking they’re the next Anna Wintour. In fact, they just spend their evenings copying news stories from vogue.com on to blogger.com in hope one day they’ll find themselves tucked front row between their new BFF’s Alexa Chung and Pixie Geldof. If (god help you) you have the misfortune of conversing with the fashion week nobodies, I suggest you mentally tally how many times they mention their awesome fashion blog or perhaps countdown how long it takes them to mention it, you never know it could make the conversation slightly entertaining.

Milan's Rising Stars

Every time fashion week comes round its always interesting as every city has something to different to offer. Take Milan, the offerings from the Italian capital are always very different from that of say, London.

Milan has a lot to offer in the way of new and upcoming talent, heres my top three picks to keep an eye open for!

Firstly Stella Jean, born in Rome with Haitian roots the upcoming designer has already got people talking. Decribed by Vogue as 'one of Milan's brightest emerging fashion stars' Stella creates beautiful ethnic inspired designs. 

She caused more waves this season after being invited by Giorgio Armani himself to show in his Teatro space, in so being the only designer to share the space with Armani. Moreover its been said that most of her collection sold out on matches.com within the first week! In 2011 she won the Vogue Italia Who's On Next talent contest and hasn't disappointed since, definitely one to watch!

Another promising name to remember is Marco De Vincenzo. After first showing four years ago Vincenzo has since become one of Milan's freshest talents, its been rumoured that major conglomerate LVMH is looking to snap him up, need I say more? Vincenzo is known for his obsession with texture and surface treatments, I love the look of his clothes, its very minimalist and chic.

The last big name to look out for; MSGM. A brand created by Massimo Giorgetti in 2009. The brand is already well established in retail, stocked by matches, and hosting a few presentations, but last season marked the first time the brand has shown at Milan Fashion Week, and they didn't disappoint. What defines MSGM is the vivid use of print and mix-and-matching them to great effect. The collection nodded to the hawaiian trend with large tropical prints and tiki motifs.

Nicholas Ghesquire at Louis Vuitton, Confirmed!

When it was announced that Marc Jacobs was leaving Louis Vuitton ( :'( ) after 16 years with the french house, the question was who will take responsibility for this prestigious house now? Most set their bets on Nicholas Ghesquiere and they weren't disappointed. Its been confirmed that Ghesquiere will become creative director for Louis Vuitton, but what can we expect from him?

Ghesquiere has already mentioned his love for the label and his respect for its heritage and deep history, which leads up to believe he'll be inspired by the brands heritage. He will show his first collection in March and I for one am excited to see what he produces, I was a huge fan of Marc Jacobs' work at Louis Vuitton so slightly apprehensive to see what will become of it!

For now though, what we do know is that Ghesquiere did extraordinary things at Balenciaga, bringing a modern and fresh feel to the house so we can expect the same at Louis Vuitton. For now however its the waiting game till March and its safe to say we wait with baited breath, don't let us down Mr Ghesquiere!