Ten magazine is produced in London and is released 10 times a year(who knew eh), where most fashion magazines are monthly or bi-annual we can see 10 stands out from the crowd already. 10 is trying to be unlike any fashion magazine you’ve read before. The main aim is to focus on quality luxury items. You wont find high street on the pages of 10 so look elsewhere if that’s what you like.
The creators say themselves that they aim to define the fashion market by presenting the industry’s most respected writers, photographers and stylists to the readers. The magazine wishes to shun the outdated ethos of celebrity endorsement that is common among other fashion and style magazines and provide top quality editorial features and photography.
The cover features Lady Amanda Harlech photographed by Cedric Buchet in Chanel. This cover is very different from the Vogue Paris one. It feels much more edgy than Vogue. The cover image is dark and stands out. The Model has blue chalk on her hands and the pose is suggestive, moreover the cover uses suggestive words such as ‘hot’ and ‘pussy’. The styling its simple again and the make up is little to none, I feel this is so as to not distract from the blue chalk. The cover paper is thick glossy card, which makes it feel substantial and expensive. Like Vogue Paris, this cover has very little text on the front, which again helps it to stand out on the newsstand, the only text is the ‘10’ logo of the magazine in the top left, then 4 words to quickly describe the issue and the rest is just information about the issue i.e. number and price. What I think is interesting is that on the bottom of the cover it says the model, who photographed it and what she’s wearing, this is something rarely seen on the front page and really makes it memorable.
The Typography and Graphics
There are 2 main fonts used throughout the magazine. The first features on the cover and is used for headings. Its bold and punchy and stands out, its probably a typeface created for the magazine as it seems to be used consistently throughout. On articles and features with significant amounts of writing however, another font has been used, a basic serif font resembling Times New Roman. The text is generally black however sometimes the text is used on subheadings white on a black backdrop, which makes the text stand out.
The layout of Ten are also clean and neat and none of the pages feel overly crowded. The text is generally in one or two columns depending on how much text there is on the page, and its all aligned right and not justified. Flicking through the magazine, the layout seems quite bold and graphic, its edgy and stands out from the crowd.
Ten is a very editorial heavy magazine, most stories are accompanied by a large image and there are plenty of editorials to feast your eyes on. On editorial is dedicated solely to fashion week so we can tell this is a magazine filled with luxury fashion. The photography is all strong and edgy; none of it comes across as whimsical or romantic. I also found that in a few of the editorials some of the poses used are quite suggestive. The styling and style of photography is all very graphic and hard, there’s no soft girly lighting used and even feminine outfits are sexed up.
The Overall FeelThe overall feel of 10 magazine is very strong, I feel that they’re trying to stray away from the cliché glossy fashion mag and they achieve that. The writing is tongue in cheek and the photography is strong and edgy. Its very striking and exciting which is how fashion publications should be, the market of fashion magazines is heaving so its important for titles to stand out to grab attention of the consumer and I think 10 does that successfully.