A lot of fashion week seems to of been dominated by the man candy this year. First David Beckham broke a million
hearts with baby Harper at Victoria’s show in New York then Harry Styles caused
pandemonium when he attended Burberry Prorsum and House of Holland.
Beckham
outdid all that hands down on Sunday evening, the whole on Bond St was bought
to a standstill by the opening of the new Belstaff store and everyone was
expecting a ‘special guest’. David Beckham arrived to celebrate the opening
leather clad riding a motorcycle, sounds like any girls dream huh.
Its clever thinking on Belstaff’s behalf as
David Beckham is one of the biggest stars in the world, women want to sleep
with him and men want to go to the pub with him (and probably sleep with him too)
in fact I’ve yet to meet a person with a bad thing to say about Mr Beckham
which makes him the perfect candidate to endorse a brand. Men look up to stars
such as David Beckham and tend to imitate celebrities instead of looking
towards the catwalks for trend advice. I
expect well been seeing Beckham out in a lot of Belstaff soon, and its more
than likely well start seeing boys sporting Beckham quiffs and black leather
jackets in no time.
Is New York the place to be? It seems some
of our homegrown talents are abandoning their homeland. Its known that
Stella McCartney shows in Paris and now Victoria Beckham has chosen to show at
New York as opposed to London. There seem to be several reasons she’d choose
New York. Firstly her simplistic womanly silhouettes perhaps suit New York
Fashion Week a lot more than London Fashion Week, which is often credited for
its edginess and creativity. Moreover, New York seems to be where the money is.
After all why do people go in to business? Some of it is for the love of
fashion and creativity but someone would be lying if they said it wasn’t for
the money. Being known internationally also works in her favour. Most British
designers would have to build their success in Britain before crossing the
Atlantic to the States, whereas VB who is already stinking rich and internationally
famous its an easy move to make. At Vogue Festival VB said she felt ‘settled’
in New York so were not expecting her back in London anytime soon.
British label All Saints have also chosen
to showcase their Summer 2014 collection in New York. This seems a little
strange to me, as All Saints isn’t a particularly big brand in Britain. Perhaps
they’re hoping they will attract more customers with a risky move to the big
apple. I guess they will have to measure the success of this season as to
whether they do the same next season. I
don’t see this affecting the British High Street at all, fans of All Saints
will continue to shop there regardless it could only make things better for the
brand.
