Is New York the place to be? It seems some
of our homegrown talents are abandoning their homeland. Its known that
Stella McCartney shows in Paris and now Victoria Beckham has chosen to show at
New York as opposed to London. There seem to be several reasons she’d choose
New York. Firstly her simplistic womanly silhouettes perhaps suit New York
Fashion Week a lot more than London Fashion Week, which is often credited for
its edginess and creativity. Moreover, New York seems to be where the money is.
After all why do people go in to business? Some of it is for the love of
fashion and creativity but someone would be lying if they said it wasn’t for
the money. Being known internationally also works in her favour. Most British
designers would have to build their success in Britain before crossing the
Atlantic to the States, whereas VB who is already stinking rich and internationally
famous its an easy move to make. At Vogue Festival VB said she felt ‘settled’
in New York so were not expecting her back in London anytime soon.
British label All Saints have also chosen
to showcase their Summer 2014 collection in New York. This seems a little
strange to me, as All Saints isn’t a particularly big brand in Britain. Perhaps
they’re hoping they will attract more customers with a risky move to the big
apple. I guess they will have to measure the success of this season as to
whether they do the same next season. I
don’t see this affecting the British High Street at all, fans of All Saints
will continue to shop there regardless it could only make things better for the
brand.
There’s a new brand making
its debut on online department store Matches. New York based label Honor is now
available online. The brand was founded in New York in 2010; their garments
include elegant eveningwear, using intricate embroidery and luxurious fabrics
to create a sense of sophistication.The brand has been
compared to high fashion brand Miu Miu, but said to be more affordable. That
last statement is questionable when looking at some of the prices on Matches. A
blouse starts at £500 plus and dresses are around £1,400 so its fair to say
it’s a premium brand. Moreover the garments don’t seem to me that they would be
worth the price tag, for that price id expect a well-made quality garment. What
do you guys think of Honor? Will they stop at Matches or will they take over
more of the UK in the future?
